I’m back for part 3 of 4 this week. If you’ve missed parts 1 & 2 of ‘Making The First Move’, you can find step 1 here – Forget Firefighting, and step 2 here – The Real First Step. Ready for move #3? Let’s get going.
This Week’s Move: The One Thing and Start With Why
In their book The ONE Thing, Gary Keller and Jay Papasan ask a deceptively simple question: “What’s the ONE thing I can do such that by doing it everything else will be easier or unnecessary?”
That is the lens you need. Right now, your challenge isn’t that you’re lazy, distracted, or bad at business. Your challenge is that you’re trying to do everything at once. The result? Progress gets diluted. You stay busy, but not effective.
Simon Sinek’s message in Start With Why overlaps beautifully: If you don’t know your why, your core motivation, your what and how will lack staying power.
What’s your why?
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
Simon Sinek, Start With Why
Feeling stuck? Here are some examples:
“To inspire people to do the things that inspire them so that, together, we can change the world.”
– Simon Sinek himself
“To inspire human creativity by enabling a million artists to live of their art and a billion people to enjoy it and to be inspired by it.”
– Spotify
“We connect people to what’s important in their lives through friendly air travel.”
– Southwest Airlines
“To connect millions of people in real life all over the world, through a community marketplace – so that you can belong anywhere.”
– Airbnb
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