Over the past month, I’ve written about pricing from four different angles.Not as a calculation, but as something far more influential: A reflection...
Entrepreneurship
The Most Expensive Decision You’re Not Making
By now, you probably don’t need convincing. Over the past few weeks, we’ve looked at pricing from different angles. Not as maths, but as: ...
Five Signs Your Pricing Needs to Change
By now, you probably don’t need convincing. You know pricing isn’t just maths. You know it shapes perception. You know it affects the...
When the World Shakes, Your Cash Flow Speaks
When I finished work last evening I came down to have dinner with my wife and CNN news was on the background. My wife said, “Don’t expect any good...
If You Have to Explain Your Price, It’s Already Too Low
Last week, we looked at why most businesses undercharge. Not because of strategy, but because of protection and lack of confidence. This week, we...
Apple Didn’t Wait to Be Valuable, They Priced Like It
There’s a quiet belief that sits underneath most founder-led businesses, which rarely gets said out loud. But it shows up everywhere. In...
The Margin Leak You Can’t See in Your Accounts
Across March I’ve been exploring the idea of operational debt. The small compromises businesses make over time that quietly accumulate friction....
Operational Debt and the Cost of Doing Nothing
Over the past few weeks we’ve been exploring the idea of operational debt, the small compromises businesses make over time that quietly accumulate...
Operational Debt: When the Founder Is Still Cooking Every Dish
Last week I introduced the concept of operational debt, explaining that the small compromises businesses make over time that slowly add friction to...
Operational Debt and the Boiling Frog Problem
Across February I spoke about cash. Not how to make more of it. But as a first step, how to see it more clearly. When you can see your cash...
How Cash Clarity Changes Decisions
During February I have talked about: Why cash is a system Why guessing creates pressure Why weekly cadence replaces assumption This week ties this...
Ten Minutes That Prevent Surprises
I wrote last week about guessing, explaining how the majority of cash stress doesn’t come from recklessness, and how to gain knowledge by...
Stop Guessing About Cash
Last week, I talked about Moneyball. How the Oakland A’s stopped trusting instinct alone and built systems that showed what actually influenced...
Moneyball Thinking for Cash Flow
For years, professional sports teams were run on instinct. Managers trusted what they could see: how a player looked, how confident they felt, ...
Most Stress Comes from Re-deciding The Same Things under Pressure
By the end of January, you may be feeling one of two things. Either: over-planned and slightly boxed in, or under-planned and quietly uneasy Neither...
Choosing Less Is a Strategic Skill
Steve Jobs is mostly remembered for what he built, and likely much less so for what he deliberately killed. When Jobs returned to Apple in 1997, the...
Planning From Reality, Not Hope
Last week, I talked about why January isn’t really about goals; it’s about filters. This week is about how to build those filters properly, without...
What Actually Matters This Year
And so, at 10am on the first Monday of the year, Manchester United sacked Ruben Amorim. Another manager gone, As a long-suffering United fan, I’d...
Start the Year by Deciding Less
I wrote a weekly newsletter in 2025; it wasn’t about doing more, but about seeing more clearly. Seeing: where tolerance has crept in where effort...
What to Think About When You’re Finally Not Working
No single season destroyed United. Simply speaking: Tolerance is drift and drift becomes decline.
The Business Case for Letting Go
No single season destroyed United. Simply speaking: Tolerance is drift and drift becomes decline.
Tolerating things until they become the new normal
No single season destroyed United. Simply speaking: Tolerance is drift and drift becomes decline.
December Is the Real New Year
And so we have entered December, most of us are preparing for a break from work and some rest time with family and friends. I am reminded how a...
How you make pay decisions without guilt, fear, or guesswork
Last week, I talked about why people go the extra mile, and why the things that make a team fight for the cause rarely come down to money alone. ...






















